Variable data solutions
We produce one-to-one marketing solutions through an increasingly sophisticated variable data publishing service. By marrying up a range
of marketing messages and/or specific offers, customer data and our
digital expertise we design and execute cost-effective highly targeted
direct marketing campaigns. The messages or offers could be based
on any number of selection criteria such as geographical location,
lifestyle or previous purchase behaviour.
The results achieved by a one-to-one campaign can be overwhelming.
At best, most direct mail campaigns can expect a 1% or 2% response
rate with a corresponding 2% or 5% conversion. A well designed,
targeted mailer containing relevant and timely information will stand
out to the point where this approach can achieve 4 or 5 times the
response and conversion rates of ‘mass’ mailings.