Variable data solution
We are able to produce one-to-one marketing solutions via our variable data publishing service.
By marrying up customer data and our digital expertise we design and execute cost-effective highly targeted direct marketing campaigns. The results achieved by a one-to-one campaign can be overwhelming. At best, most direct mail campaigns can expect a 1% or 2% response rate with a corresponding 2% or 5% conversion. A well designed, targeted mailer containing relevant and timely information will stand out to the point where this approach can achieve 4 or 5 times the response and conversion rates of ‘mass’ mailings.